Illustrates Data Ireland’s ability to provide services for a large financial institution.
We process over 3,000,000 records annually on behalf of one of Ireland’s main credit card companies. Monthly processing is carried out for a number of prospect acquisition and cross sell campaigns. Processing includes:
Analysis of prospect and customer data to refine targeted mailing selections. This uses a combination of geo-demographic profiling and bespoke analysis to provide the optimum targeted data selections.
Cleansing and validation of name and address data supplied from external sources. This process has several aspects:
- Validation of name data supplied against our comprehensive reference tables
- Validation of address data supplied against our comprehensive reference tables (includes aliases and common miss-spellings) and against the GeoDirectory
- Automated enhancement of data where errors/omissions have been identified
- Manual review and enhancement of data where errors/omissions have been identified
Deduplication of name and address data using advanced matching algorithms and fuzzy logic to the level required by the client (i.e. 1 record per household, surname or individual).
Suppression of Deceased, Goneaway, Mailing Preference Service (MPS), Registered Home Movers and undeliverable addresses by matching to our database of suppression records. This database is compiled from a number of sources to ensure the client minimises wastage on postage and marketing collateral and also minimises the risk of causing offence to consumers.
Suppression of client-specific ‘do not mail’ records. The rules for these suppressions are dependant on the type of suppression record. These rules have been built in to an automated system to ensure efficient and accurate turn-around of jobs.
National Directory Database Suppressions are carried out on any data being used for outbound telemarketing. Prospect data is matched by telephone number to this database and suppressions removed.
Cell Codes and Seeds are applied to all output files.
Postaim is applied to all data in accordance with the latest specifications from An Post. The reference tables are updated regularly.
Salutations are applied to all records.
Thorough QC checks are carried out on all data prior to output. These QC checks ensure that data quality and the application of campaign-specific codes are accurate. A combination of automated cross-referencing checks and manual review of data is employed at this stage.
PGP encryption is employed to transfer all mail files to the mail house chosen by the client. Upon receipt the mail house produces live proofs for client sign-off and proceeds to printing and enclosing.
Status Meetings take place at least monthly to review current jobs and discuss future campaigns. General account reviews take place quarterly to review overall account management and responsibilities of both parties. These meetings also cover new elements that can be introduced to enhance activity.
Security checks are carried out by the client on a regular basis (at least annually) to ensure that standard security procedures are of an acceptable standard. These are on-site inspections.
Procedure checks are carried out by the client on a regular basis (at least annually) to ensure that our data processing procedures are of the highest standard to ensure security of client data and accuracy of data output. These inspections include a thorough review (by the client) of randomly selected jobs as well as a review of all systems, procedures and processes involved in the production of each job.